COVID-19, SCIENCE MUSEUMS, AND INNOVATIONS IN THE VIRTUAL ENVIRONMENT: A RECEPTION STUDY OF INVASORES

Abstract

While humanity had experienced previous pandemics throughout history, the onset of the Covid-19 pandemic in early 2020 caught the world by surprise. In response to the imperative of physical isolation, science museums had to adapt their strategies to engage with the public. The Museu da Vida Fiocruz (MVF) responded by producing live events, theatrical performances, and web series in the virtual realm, including "Invasores" (Invaders). This web series stemmed from the adaptation of a theatrical play into audiovisual format. In this paper, we present the findings of a study examining the reception of "Invasores," presented as a film at MVF to 182 public school students in Rio de Janeiro. Data was collected through observation forms and questionnaires. Our analysis reveals that "Invasores" was well-received by the audience, who appreciated its comedic elements, thematic depth, and visual storytelling. Moreover, the activity sparked discussions about vaccination. Thus, we conclude that MVF's innovative efforts in response to the challenges posed by Covid-19 were successful, underscoring the potency of audiovisual mediums as an alternative approach for science museums.